The line between NYC

BTWN Culture Technology Brand Interaction

It is important to develop a social presence that effectively tells your brand’s story and engages with your key audience and customers

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person..

The starving artist is such a cliche, and fortunately, it might become a thing of the past. Using social media tools and platforms, visual artists have new ways to market their work and connect with buyers far and wid

A  new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks.  This is a significant increase from 2007 when ComScore reported that Internet users spent 1 out of every 12 minutes online using social networks. As savvy marketers and nonprofit campaigners know, numbers can be sliced and diced. Unfortunately many of these studies never tell the entire story. For example, the latest ComScore study says "Facebook now reaches 73% of the total U.S. Internet population each month."

"Three Percent #6: Twitter, Twitter, Books, Twitter"

 

Chad and Tom are back, and this week they’re tackling whether ebook pricing can destroy the world, whether publishers with unlimited resources can save the world, and whether anyone in the world really wants their favorite authors to Tweet @ them.

Facebook recently unveiled the most dramatic updates to its privacy settings in a year. Out of all of them, there’s one new feature that you really must turn on as soon as it becomes available to you: profile review.

There are no rules to naming a startup. And most entrepreneurs do assume that the name they choose will change before their businesses really start to gain momentum.

Facebook just announced plans to abandon the "Places" feature inside its mobile application. Instead, location information will just become a standard part of mobile status updates. 

A friend posed a question a couple days ago (on Facebook, of course): “How easy it is to get caught up in the NOISE of Social Media? Being more concerned with how many events you check in at and how many "mentions" you receive is a dangerous practice. One day you could look up and realize that you made a lot of noise, and never really built a business.”

Want to know what’s going on with Hurricane Irene? Follow her on Twitter. As the massive hurricane heads up the coast, its tweets have intensified. But don’t worry, Irene’s Twitter account status meekly declares, “I don’t want to hurt anyone.”

Page 1 of 2

The Wall

BTWN

  • Presentations and Data Visualization

    22 | October | 2014

    A few weeks ago, our colleagues Marga Cabrera (@MargaTwita) and Nuria Lloret gave a lecture about how to improve presentations to the IDB’s Office of External Relations (EXR). more

  • The Inspiring Use of Big Data in Fashion

    15 | October | 2014

    Two weeks ago we attended a meetup called Big Sexy Data with the following panelists: Elizabeth Canon (Fashion Collective), Doreen Bloch (Poshly), Loree Lash-Valencia (WGSN INstock) and, the organizer, Liza Kindred (Third Wave Fashion). We found the panel so interesting… more

  • Best tools for choosing your web colors palette

    08 | October | 2014

    As promised, today we’ve selected a few tools to help you choose the colors of your website. There’s plenty of instruments in the net, but here we comment our favourite options to work with. more

  • Examples of color trends in web design

    01 | October | 2014

    Choosing the perfect colors for your web is a must to give your website a really neat look more

  • We are looking for a Web Developer Intern!

    27 | September | 2013

    We are expanding and fast growing and need someone motivated to join our team! There will be compensation, challenges and coffee. Lots of coffee ;) more

  • How to enhance your social engagement

    18 | September | 2013

    It is important to develop a social presence that effectively tells your brand’s story and engages with your key audience and customers more

Philosophy

Philosophy

The Line Between (TLBtwn) provides assistance to cultural and creative industries in developing effective and genuine digital communication platforms.

Our focus is to build and implement digital marketing strategies through search engine and social media marketing, design and website development, and the creation of multimedia content.

TLBtwn recently opened in New York City as the American branch of the established European Company MASmedios, which has been offering digital solutions for cultural and creative industries for over fifteen years.

Backed by this experience, TLBtwn upholds this practice and adheres to the advantages derived from a totally involved multidisciplinary team comprised of designers, developers, engineers, analysts, physicists, artists, documentary makers, and digital marketing experts.

Whatever the challenge, whether it is to drive traffic, bring further visibility, increase brand loyalty or enhance your reputation – our team of experts will make a difference!

Solutions

Solutions

The trust built within our team encourages us to take risks, leading to growth and success in providing solutions for our clients.

Our solutions include design and implementation of digital marketing strategies tailored to your company´s mission and goals such as search engine marketing (SEO, SEA, LS) and social media marketing; design and web development; web maintenance; and multimedia content creation.

  • Search Engine Marketing (SEO; SEA; LS)

    Search Engine Marketing (SEM) can be broken down into three main services that are designed to get your business listed on the first page of a search engine results page: Search Engine Optimization (SEO), Search Engine Advertising (SEA) and Local Search (LS).

    We strongly believe you should have an effective search engine marketing program in order to reach your targeted audience and obtain a high return of investment (ROI). ROI in search engine marketing has surpassed all traditional media and other Internet advertising media.

    At TLbtwn we work with experienced and incredibly talented marketing analysts in order to fulfill our client´s online marketing challenges. Our team of SEM consultants will develop personalized campaigns focused in bringing tangible results to your business.

  • Search Engine Optimization (SEO)

    Search Engine Optimization (SEO) is an organic process of keyword research, content creation, optimization, analysis and link building. SEO focuses on getting  targeted traffic to your website from Google, Yahoo, Bing and other Search Engines. 

  • Search Engine Advertising (SEA)

    Search Engine Advertising allows your website to get listed on the first page in search engines even if the page does not usually rank high in organic search results. This is a great way to market your products and services as well as to take advantage of all the benefits search engines can offer.
  • Local Search (LS)

    Due to the increasing interest in local search, Google, Yahoo and Bing have set up proprietary platforms to serve local results for search key phrases. Local search has grown (almost 40% of all Internet searches are for local businesses) to be a critical component for any company that wants to be advertised in a local market.
  • Social Media Marketing

    By utilizing the potential of social media, companies can attract new clients, build brand loyalty, provide customer service and get real-time feedback. The key is selecting the best social media outlet that better reflects your company´s mission and goals and brings the most ROI.

    The Line Between enables companies to track, analyze, measure and report on the ROI of their programs, traffic, actions, leads and sales sourced from social media. We will guide you on how to optimize your accounts in order to generate maximum exposure. We will provide you with the tools to increase followers on Twitter, gain more fans on Facebook and get your clients and potential customers to engage with you on a consistent basis.

  • Analytics & Results

    At The Line Between (TLbtwn) we provide assistance to businesses understanding and leveraging their impact in the rapidly changing digital environment. We design research programs tailored to your mission and goals and we obtain relevant, timely and effective results, providing you with a clear picture of your digital marketing efforts.

    TLbtwn can assist your brand with a full range of analysis and measurement offerings to optimize your digital marketing strategies and site usability.

Clients

Clients

We don´t  just work for the clients, we like to work with the clients.

No Longer Empty
Kamel Films
The Paraclete
Spain Arts and Culture
Consulate general of Spain in New York
Groundswell

 


Contact

Contact

The Line Between is a company based in New York City


175 Varick Street
New York, NY 10014
U.S.A.
P. + 1 646 568 3273

This e-mail address is being protected from spambots. You need JavaScript enabled to view it