The line between NYC

BTWN Culture Technology Brand Interaction

Last month TheLineBtwn attended TechDay 2015, New York’s largest startup event, with over 400 exhibitors and more than 10,000 attendees. Continue reading if you want to know everything about this event!

Everything’s still coming up Warhol (and wouldn’t he have loved to see this!) The Andy Warhol museum announces the launch of the Warhol Art App.



The Line Between (TLBtwn) provides assistance to cultural and creative industries in developing effective and genuine digital communication platforms.

Our focus is to build and implement digital marketing strategies through search engine and social media marketing, design and website development, and the creation of multimedia content.

TLBtwn is an American branch  which has been offering digital solutions for cultural and creative industries for over fifteen years.

Backed by this experience, TLBtwn upholds this practice and adheres to the advantages derived from a totally involved multidisciplinary team comprised of designers, developers, engineers, analysts, physicists, artists, documentary makers, and digital marketing experts.

Whatever the challenge, whether it is to drive traffic, bring further visibility, increase brand loyalty or enhance your reputation – our team of experts will make a difference!



The trust built within our team encourages us to take risks, leading to growth and success in providing solutions for our clients.

Our solutions include design and implementation of digital marketing strategies tailored to your company´s mission and goals such as search engine marketing (SEO, SEA, LS) and social media marketing; design and web development; web maintenance; and multimedia content creation.

  • Search Engine Marketing (SEO; SEA; LS)

    Search Engine Marketing (SEM) can be broken down into three main services that are designed to get your business listed on the first page of a search engine results page: Search Engine Optimization (SEO), Search Engine Advertising (SEA) and Local Search (LS).

    We strongly believe you should have an effective search engine marketing program in order to reach your targeted audience and obtain a high return of investment (ROI). ROI in search engine marketing has surpassed all traditional media and other Internet advertising media.

    At TLbtwn we work with experienced and incredibly talented marketing analysts in order to fulfill our client´s online marketing challenges. Our team of SEM consultants will develop personalized campaigns focused in bringing tangible results to your business.

  • Search Engine Optimization (SEO)

    Search Engine Optimization (SEO) is an organic process of keyword research, content creation, optimization, analysis and link building. SEO focuses on getting  targeted traffic to your website from Google, Yahoo, Bing and other Search Engines. 

  • Search Engine Advertising (SEA)

    Search Engine Advertising allows your website to get listed on the first page in search engines even if the page does not usually rank high in organic search results. This is a great way to market your products and services as well as to take advantage of all the benefits search engines can offer.
  • Local Search (LS)

    Due to the increasing interest in local search, Google, Yahoo and Bing have set up proprietary platforms to serve local results for search key phrases. Local search has grown (almost 40% of all Internet searches are for local businesses) to be a critical component for any company that wants to be advertised in a local market.
  • Social Media Marketing

    By utilizing the potential of social media, companies can attract new clients, build brand loyalty, provide customer service and get real-time feedback. The key is selecting the best social media outlet that better reflects your company´s mission and goals and brings the most ROI.

    The Line Between enables companies to track, analyze, measure and report on the ROI of their programs, traffic, actions, leads and sales sourced from social media. We will guide you on how to optimize your accounts in order to generate maximum exposure. We will provide you with the tools to increase followers on Twitter, gain more fans on Facebook and get your clients and potential customers to engage with you on a consistent basis.

  • Analytics & Results

    At The Line Between (TLbtwn) we provide assistance to businesses understanding and leveraging their impact in the rapidly changing digital environment. We design research programs tailored to your mission and goals and we obtain relevant, timely and effective results, providing you with a clear picture of your digital marketing efforts.

    TLbtwn can assist your brand with a full range of analysis and measurement offerings to optimize your digital marketing strategies and site usability.



We don´t  just work for the clients, we like to work with the clients.

No Longer Empty
Kamel Films
The Paraclete
Spain Arts and Culture
Consulate general of Spain in New York




The Line Between is a company based in New York City

154 Grand Street
New York, NY 10013
P. + 1 646 568 3273

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